Growth hacking for fintech: low-cost marketing tactics that drive exponential results

In a crowded market, standing out can feel like climbing Everest without a rope. And when someone asks, “What should we do for a big impact?” I tell them one thing: do the unexpected. Play it safe, and you’ll blend right in. But take a chance on the unexpected, and people can’t help but notice.

Growth hacking is all about driving exponential results. This might sound like a stretch, but it boils down to one thing—stand out by doing something differently.

Growth hackers are focused on experimentation

I could talk about growth hacking tactics for days—there’s just so much ground to cover. But today, let’s focus on what I consider the most important part of growth hacking: the mindset. At its core, growth hacking is all about thinking outside the box and experimenting.

A growth hacker looks at every challenge with fresh eyes, always asking, “How can we approach this differently?” It’s about seeing potential where others see barriers and being unafraid to test unconventional ideas. Not every experiment will hit gold, but each one gives you new insights and gets you closer to that breakthrough moment. If you’re willing to experiment and keep iterating, you’re already on the path to growth.

Why doing the unexpected matters

Think about it: when something truly catches your attention, you’re way more likely to remember, share, and act on it. That’s the core of growth hacking—maximizing impact by leveraging surprise and novelty. These two powerful psychological triggers ignite curiosity and engagement.

Here are my 5 growth hacking tips you should know about

1. Rethink your content approach. Focus on content that makes a difference for your customer. Create content that really educates, entertains, or does it both: edutainment. Make it memorable.
2. Leverage the “Positive surprise” tactics and surprise your audience with unexpected rewards. When people experience unexpected value, they’re more likely to share it, generating organic word-of-mouth growth.
3. Break away from conventional channels. Growth hacking isn’t confined to digital. Offline stunts, guerrilla marketing, and unexpected partnerships can capture attention in unique ways. Don’t be afraid to go where people least expect you.
4. Make it better and more convenient for your customer. Whether it´s the website, customer journey or how your product works, find those bottle necks that kill your conversion and make them better for your customer.
5. Test, iterate, repeat. The truth about growth hacking? It relies on constant experimentation. Stepping outside your comfort zone means some ideas will flop, but each failure is a step closer to something that’ll click. Growth hacking thrives on a test-and-learn mindset—because, often, it only takes one “unexpected” success to shift everything.

At its core, growth hacking allows fintechs to leverage creativity, data, and agility to compete in a market obsessed with speed and efficiency.

Growth hacking is inherently experimental. While traditional marketing campaigns are often polished to perfection before launch, growth hacking means trying unconventional tactics, analysing results, and pivoting quickly. This agile mindset prioritizes fast adjustments.

In short, the magic of growth hacking lies in its ability to bypass traditional resource constraints, scale quickly through innovative tactics, and embrace an experimental mindset.

So whenever time I’m asked, “What can we do for big impact?” I say, “Do the unexpected.” Because if you do what everyone else does, no one will notice. But if you something different? People can’t help but take notice.